The Olympic torch reached the top of the world Thursday in the hands of a Chinese mountaineering team. Political controversy aside, what’s really impressive is the investment by China’s state broadcaster CCTV, who apparently built a television studio at basecamp, then several relay locations throughout the ascent. All in the effort to broadcast it live. A live broadcast is cool, but a live interactive broadcast via the internet would have been even cooler. After all, it’s a global event, right?

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David Schell