The limited edition, artist series sneaker seems to be growing even more popular than sport-specific shoes. To take advantage of this trend, Adidas Originals partnered up with 180 LA to create a web based series called “The Left-Right Project”, that will be rolling out this Spring and Summer. Using car-sized shoes, and artists to represent the respective American coastlines, West coast artist Sam Flores is painting the Left shoe, while New York based Surface to Air is making the Right shoe.

So why is this relevant to interactive? Well, it’s spectacularly relevant web-based content that has been lighting up the blogosphere. The site provides videos, and photos, etc, but that content spills out onto YouTube and other Social channels, but more importantly, all the right blogs have picked it up to make it a pretty intense EPR campaign. I want one to paint!

David Schell, Creative