The UK communications company, Orange, came out with this fun site that continues on their “Good Things Should Never End” campaign. For those integrated marketing geeks out there, check out the commercials on the site. This is a good example how a concept can really take off online. If you give it some time to load, it really is a fun site, and some might argue it does a good job of not pushing logos, rebates, or call outs at all.

http://unlimited.orange.co.uk/flash/go

David Schell, Creative