With clients, the variety varies. Most successful companies (clients), the ones that realized the value of Interactive some time ago, have 7th or 8th generation Interactive best practices alive and well within their organization. These companies could be referred to as the Wise ole’ Grandfathers or Astute Ivy-League Uncles. These are the companies that get it, invest in it, challenge it, demand it, leverage it, praise it, and share it (it = Strategic Interactive Practices).

What about the rest of the family? We can’t forget about the odd step-sisters, misbehaved nieces/nephews, or the cousin-you-never-met-before companies…

These are the companies that offer the most challenge, though worth the effort. They could be referred to as the companies in mid-life crisis: I must have that ‘new thing’, I must have it first, I must finish this project tomorrow, I want it shiny and sporty, I want it to look hip, and I prefer to date a younger agency.

At texturemedia, we believe in the power of client diversity. Come on over crazy cousins-we-never-met-before!

Allison Kent, New Business